Digital Media Management
The whole presence, handled.
Running the day-to-day of a brand's channels - planning the calendar, publishing across platforms, and keeping a consistent voice so the people behind the mission can stay focused on it.
Digital Media Manager · Content Strategist
Keith Downey
I build and manage the digital presence of brands and creators - the strategy, the content, and the steady work of growing an audience that actually shows up. Reverent without being stuffy. Ancient, made new.
01Digital Media Management & Content Strategy
Strategy and content for Catholic brands and creators
Helping missions, ministries, and creators meet a new generation where it already spends its attention - and pointing it toward something older and steadier than the feed.
Content Strategy
A plan with a point of view.
Turning a vision into a roadmap: what to say, where to say it, and why it matters. Strategy rooted in the tradition, built for the way a Catholic audience actually reads and shares.
Video SEO
Found by the people who need it.
Titles, descriptions, tags, and thumbnails tuned so videos surface for the right searches - growing reach and watch time without chasing the algorithm's worst instincts.
Creative Content Production
Made well, finished to standard.
Writing, filming, and editing - long-form interviews and short reels cut for pacing and reverence in Premiere Pro, with a traditional visual language that feels considered, not clickbait.
02Selected Work
Two audiences, one playbook
The same strategy at two scales - a personal brand built from scratch, and a network’s catalogue sharpened for reach.
Organic community & modern tradition
Helping millennials rediscover tradition through relatable apologetics and aesthetics - a loyal following built on engagement, not ad spend.
03Creator Hub
The work behind @grassrootcatholic
My own brand, and the proof of the approach in action - comical, sincere Catholic content that helps a generation feel at home in the tradition they inherited. The same strategy, management, and production I bring to the brands I work with.
@grassrootcatholicStrategy & voice
A clear editorial point of view and posting rhythm - comical, sincere content that helps a generation feel at home in the tradition they inherited.
Channel management
The day-to-day of the feed: planning, publishing, and community across platforms, so the message stays consistent everywhere it lands.
Production & SEO
Reels and thumbnails made well and tuned to be found - framing, editing, and metadata working together to grow real reach.
04Digital Resources
Guides for going viral, coming soon
A practical library is in the works - playbooks for how to actually go viral, strategies for gaining real traction on social media, and the modern growth tactics behind the work. Written to be used, not just bookmarked.
05Contact
Let’s make something worth keeping
Managing a brand’s channels, a strategy consultation, or a collaboration in the same spirit - tell me what you have in mind and I’ll get back to you.